Aesthete Design Studio is a fake design studio based in Detroit, Michigan. It is made up of seven designers/owners of which is why there is a hidden 7 among the A in the logo.

 

The colors came from the fact that purple represents meanings of wealth, extravagance, creativity, luxury, power, and ambition. From there I looked for colors that would make the company look sophisticated and classy. Not some kind of child-like studio, I wanted it to look sophisticated. So I used grey and purple. Then I found a really great picture of the Detroit skyline and used that with my flyers and billboard.